History

  • 1983 Our founder and chairman Mr. Chen Sen-Tsun starts permanent makeup business.
  • 1990 Establish Sun-Ya-Wing Ltd., specialized in manufacturing permanent makeup machines.
  • 1992 Attend the exhibition in America, promoting the brand of BELLA.
  • 1995 Attend the exhibition in Frankfurt, Germany. Develop business in Europe.
  • 1998 Apply for patents of permanent makeup machines and needle system. Manufacture accessories.
  • 2001 Establish Bella Co. Ltd.
  • 2003 BELLA get 50% of market share in permanent makeup worldwide, become the leading manufacturer in PMU industry.
  • 2004 Work with Korean company for eyelash extension products, to develop eyelash extension market in Taiwan.
  • 2007 Establish Biomooi Ltd., specialized in eyelash extension products in Taiwan. Also offer education and training.
  • 2009 Establish Association of Pigmentation and Eyelash Extension (PEA). Regulate the techniques and specification.
  • 2010 Biomooi became the leading brand of eyelash extension products and beauty academy in Taiwan.
  • 2012 Establish BELLA CHINA to develop beauty industry in China.
  • 2013 Establish a branch and beauty academy in Shenzhen, China.
  • 2014 Create brand BeLash and the first eyelash extension center in China.
  • 2014 Attend Canton Beauty Expo. Start franchise business to Chinese clients.
  • 2016 Attend the exhibition in Itali, promoting the brand of Shinee.
  • 2016 BELLA products are ISO certified.